Scare Tactics From Those Who Would Take Away Your Freedom

scare tactics

Don’t allow yourself to be controlled with fear

Suddenly, in the addiction marketing space, there has been a flurry of scare tactics used to strike fear into the hearts of treatment programs. They write about how the world of addiction marketing is going down in flames. Treatment centers are failing, shutting down, selling for whatever they can get to cash out. There is no hope.

Driven by scare tactics.

The use of fear as a motivator is to drive you forward and right into their arms. They are the only ones who can keep you safe. It will all work out if you place your trust, and money, in their hands. When you act out of fear, you hand over control to someone else. You give up a piece of your personal and professional freedom.

You have the power.  Create your system. Own your marketing machine.

The fact is that you can do it. You don’t have to panic and run in fear to the fear mongers. What are they going to do for you anyways? Are they going to get you listed on trusted addiction resource media sites? That’s great. What do you think they do for all of their other clients? Join the herd. How are you going to get noticed that way? And, what happens if you decide to stop paying? Do they pull all of your listings? Will they turn off the spigot to make the phone calls stop? Do they attack you relentlessly with even more scare tactics.

It is time to take control and learn how to build your marketing machine.

There is nothing wrong with hiring an agency to work for you to handle the heavy lifting. But, be sure that you are running the show. Marketing is the core of your business. If there is anything that you should put your heart and soul into, it is how you market yourself. This is not simply sales. What I am talking about is putting your brand out there and letting your ideal audience know who you are and what you stand for. Tell your story. Let them know what makes you different from the others. Be creative. Try everything. Find out what works and what doesn’t.

We would be happy to help.

Our way of consulting with clients is to help them to learn to help themselves. We want you to learn how to create your own marketing system that will develop a life of its own and keep on working for you. While it is true that there are roadblocks in place, as noted in this article, that make it a little more difficult to advertise addiction treatment programs, think of these obstacles more as opportunities. They present ways to develop your creativity and find new, different and better ways to work around to reach your audience, including SEO and much, much more. Find as many ways as possible. Future proof your marketing system so no one platform owns you.

Freedom is not easy.

You want to be free. This is human nature to seek freedom. But, freedom never comes easy. This is the most important lesson to start with. You are going to have to be vigilant and persistent. No matter what, never give up. Make a decision now that you are going to commit to making this work. And, don’t be afraid. Ignore the scare tactics.

Agency: Ownership and Freedom

Agency

The freedom to be happy.

Agency means that you have freedom to choose your actions and create your own destiny. This is the key to happiness. Happiness is not sitting in traffic at 9 AM, Monday morning, wondering if the torture of going back to work each week will ever end. And, it is not worrying if some gatekeeper in your life can take everything from you at any moment on a whim.

Reduce the gatekeepers.

The problem of people and organizations having power of your life in various gatekeeper positions is a difficult one. It may be impossible to fully eliminate all gatekeepers. Therefore, the best we can do is to reduce the number of gatekeepers that we allow into our lives. This is an ongoing effort.

Ownership is freedom.

Agency is possible through ownership. What does this mean? Think about where you put the majority of your efforts throughout the day, every day. Are you working on something that you own? Or, are you putting your precious time and hard work into an enterprise that belongs to someone else? I recommend that you always work towards being in a position of ownership. This should be a major theme in your life.

Why is ownership important?

It comes back to the issue of gatekeepers. If you are employed at a job, you have one or more gatekeepers in the form of employers. These people control many aspects of your life. When you wake up, when you get to return to your home, what you are allowed to do throughout the day are determined by your employer. If you rent your home or place of business, you have a gatekeeper in the form of a landlord. If you own your own company, but you pay an advertising company to get you customers, there is a gatekeeper that controls the success of your business. When you stop paying the marketer, your source of new business dries up instantly.

What if ownership is not possible?

You may be in a situation where you are in debt or you are in a contract with an employer that prevents you from starting a new company. The possibility of gaining freedom in this area may seem impossible. It is not impossible. Do not think about it in terms of quitting your job tomorrow. What you can do is to set a goal of leaving your job and starting a business. Then, make ownership the theme of your life. Any routine in your life that does not contribute towards your goal should be eliminated. Do not waste time. Make a little progress every day. It may be a year, five years, or ten years. It doesn’t matter. The important thing is to make progress.

How is it possible to own your marketing?

If you own a company, you should own your marketing efforts. Do not depend on paid marketers to send you new business. You can pay for assistance in setting up your marketing mechanism, but make sure that your money and effort are directed towards your ultimate ownership of the system. You can start this process before you even start your new company. This can involve building authority in the online world in your field of business. You can create a website, write blog posts, articles, books. You can create videos. Podcasts, audio recordings and more are all possible. Answer questions, provide assistance. There may be a large effort in the beginning and it will mostly be unpaid work. It doesn’t matter. You are building your authority in your field. This is something of real and lasting value. It will be worth it in the long run.

Agency is happiness.

Some may disagree with this conclusion that happiness comes from agency. I do agree that happiness also comes from providing selfless service to others. Yet, freedom in your life is just as important. In fact, freedom in all of your affairs can make it more possible to provide service to others.

I believe that you should put your creative efforts, time and money towards building entities of business, such as online reputation and authority and intellectual property contributing to a lasting marketing system. This will ensure the longevity and value of your business which will support your freedom and happiness for many years to come.

The Power Of Being First In SEO

first in SEO

The ultimate goal in any SEO campaign is to reach first place.

If it is not at least possible to be first in SEO in your niche, you may want to re-evaluate your campaign. While climbing up through the ranks is important, you must have your sights on the top position. Working with an SEO specialist can help you to achieve this ranking.

What does it mean to be first in SEO?

The most important of all is to appear on the first page of search results. In the old days, you would type in a search and then read through the whole page of results. If you did not see the result you were looking for, you would then click on the link for the next page of results. You might even look through many pages of results.

Things have changed with how people search.

The way we search on Google and other search engines has changed. We now expect to find what we are looking for on the first page. If we do not see what we want right away, we are more likely to change the text of our search than to look at the second page. Our expectations have changed as search engines get better at giving us the results we are looking for. If we don’t see what we want, we assume the problem is with what we typed in the search box.

It is all about phones now.

Another issue that is critical is mobile search. More searches are occurring on phones and mobile devices than on desktop computers. If you are driving, walking or standing and quickly looking for a specific type of business on your phone, you will see that you tend to look at the first result. If there is a phone number that can you can click on and dial, you will not even click through to the website. In fact, many successful SEO marketed business owners report that customers find their business on Google but did not even go to the website.

Being first in SEO matters.

So, while being on the first page is critical, being the very first result in search makes a huge difference. Many of your potential customers will simply call the very first business that comes up at the top of the search results. If you are second, your best hope is that the first business does not answer the phone fast enough or does not provide the service your customer is looking for.

How do I get to be number one?

To be first in SEO, there are many factors to consider. Links from authoritative sites are important as well as having good and relevant content on your website. This Entrepreneur article discusses ways to obtain quality backlinks. Local SEO factors also must be considered. Another factor to consider is to avoid any activities that penalize your ranking, especially with Google. Having points against you can make all the difference. For example, if you run a nearly perfect campaign and you have not optimized your site for mobile, it can bump you down in ranking.

Consider the competition.

It is also important to identify your competitors and see how they rank and how they do it. There are tools that will show you how your competitors are achieving their high search ranking. In your quest to get to first in SEO, you may find it difficult or nearly impossible due to high levels of competition.

How to survive in a competitive market.

When there is just too much competition to make it to the top in search, it is time to get creative. Start thinking about what makes your business unique and what you do differently than your competition. In your marketing campaign, you must call attention to why you are different and why you are better. You may find that it takes time to experiment with various ideas for reaching a niche market where the noise of excess competition is absent. Once you make a connection and discover how you can climb to the top in search engine results, you will find that SEO digital marketing is the ultimate way to attract new customers to your business.

Medical Technology As A Tool To Give Doctors Freedom

Medical Technology brings freedom to doctors

While medical technology may seem like a threat to many doctors, it can also provide a path to their freedom. Doctors feel as if they are chained to their desk, day and night. They click through endless pages and menus of their EMR. Just taking notes has become nearly impossible.

Technology systems now track every move of a patient through a hospital or clinic. Patients grade their doctors in electronic surveys. Medical technology makes it possible to optimize and get doctors to see more patients per day.

The Quantified Doctor.

With software systems tracking a doctor’s every move, administrators try to influence the curve. If a doctor’s performance is falling off, a carrot or a stick can be employed to keep the doctor on track. Performance numbers must stay up, not down.

The hamster wheel.

Worse than the rat race is the hamster wheel. Imagine a fat hamster running as fast as it can to spin a wheel in a cage. How long can the hamster keep going? How far can it be pushed.

Medicine is an art and a science.

In both art and science, creativity and room to breath are required. A doctor needs time to think, to plan, to ponder and to recover. Patients deserve better than a hamster on a wheel. They need a doctor who has time to stop and listen. A doctor needs the time and space to see their patient as a whole person.

A human being has many moving parts in their life.

It takes more than five minutes in a room to help a patient to restore balance. If you are a doctor, clicking through EMR menus, buttons and boxes all night while your family enjoys dinner in the next room does little to help the patient. It doesn’t help you or your family either.

So how can medical technology help you, the doctor, to get off of the hamster wheel?

First, reduce the concept of being a doctor its purest form. A doctor meets with a patient and uses special knowledge and experience to help the patient. Second, imagine if you could remove everything else from the equation. Drop the administrators, the abusive bosses and staff. Then, drop restrictive and overreaching insurance companies as well.

What is left?

Imagine a doctor in a room with a patient with all of the space and time needed to solve problems and answer questions. How can medical technology help to make this possible?

Dropping out.

You can drop out of the system. All you really need is a room to see your patients and a few tools. You have a stethoscope, a blood pressure cuff, a scale and an assortment of other items. What you do not need is a team of disapproving administrators to tell you that you cannot use the bathroom until your work is done.

Patients need to find doctors.

There are people in the world who want quality medical care. They want to talk to a doctor without feeling as if the doctor is already running out the door. How do they find you? The system is set up for patients to most easily find the doctors who work in the abusive hamster wheel system.

Medical technology that brings us together.

Thanks to the internet and our new artificially intelligent search engines, there are technologies in place to help us reach new patients. We simply need to define who our ideal patient is and determine who we, as doctors are. What are our best skills? To whom can we provide the best possible care?

With a little help, you, the doctor, can reach new patients easily.

The key is in what is now known as content marketing and search engine optimization (SEO). Content marketing simply means to thoroughly present ourselves to the public in an online space. It works best if we also provide true value at no cost. We put information out on the web to be found and used. It can be text, audio or video.

How do I get started with content marketing?

First, sit down in front of your computer, open a word processor and start writing. Then, become comfortable with putting your thoughts into words. Think carefully about how you want your future medical practice to be. What kind of patients do you imagine helping?

The next step.

When you are ready, you will want to set up a website with a blog. You will also want a YouTube account and various social media accounts. It is time to pull everything together. So, when you present a complete picture to the world of who you are and how you can help, your new patients will find you and call for an appointment.

No need for the system anymore.

When patients are able to call you and have a direct relationship, this is called disintermediation. this means cutting out the middlemen. You will find out that the abusive system that had you running on that wheel is no longer necessary. Hence, you can define your own life and lifestyle. So, you can help your patients to heal and, at the same time, heal yourself.

What if I don’t know anything about websites, videos, blogs and social media?

That is OK. You do not need to be an expert in everything. You can get help from experts in online content marketing and SEO. Ideally, you will want to look for a company that specializes in medical marketing. There are many internet marketers, but most do not understand the nuances of the medical field.

Our focus is on medical addiction marketing.

If you find that your interest lies in helping patients overcome addiction, we may be able to help. We specialize in Addiction Treatment SEO, Addiction Treatment Lead Generation, Addiction Treatment Marketing and Drug Rehab Marketing. Many doctors are entering this field to do their part in fighting the current opioid epidemic in the US. So, if you are a doctor in a competitive market, we can help you to get your practice started.

SEO Meta Patterns

Speaking to the AI of today and tomorrow in SEO meta patterns.

The future has arrived and continues to pour in at breakneck speed. We are approaching a tipping point in the evolution of technology. Artificial intelligence, or AI, is already here and we are already speaking to it. SEO meta patterns developed in our websites can speak to intelligent systems to help them connect us with our customers. So, it is important that we learn to develop these patterns in our content.

What date will future generations mark as the birth of AI?

Will it be the founding of Google? The creation of the World Wide Web? The starting of the internet? Maybe it will be the beginning of Unix time, midnight of January 1st, 1970. We can all agree that the birth occurred a while ago and AI is on the verge of waking up.

Have search engines always used artificial intelligence?

In the early days of internet search engines, search pages asked us to provide a single word or a small group of words in a search query. They discouraged us from using unnecessary, additional wording. We were even expected to know about boolean operators. So, we would include AND, OR and NOT, to make our searches more precise. Hence, the systems were not intelligent because we were expected to be mathematically precise in posing questions to these early machines.

Now, computers are speaking our language and inventing their own languages.

Today’s search engines have evolved to the point where we are now expected to ask questions in our own natural human language. Not only is software optimized and designed to understand our intent, it is also learning from our use of language. Artificially intelligence systems, using big data, are quickly learning how to communicate with humans in our own quirky and ancient version of language. A recent development is that AI systems have been observed inventing their own new languages to communicate with each other.

How are artificially intelligent systems reading meta patterns in our language?

The evolution of AI races on in the secret labs of the largest companies ever to exist on earth. It is also evolving in the real world and in the massive server farms of the live search engines we use every day to find information about everything. AI is listening when we want to know where the nearest coffee shop or gas station is while we speed down the highway. When a patient is looking for a doctor or a hospital, the search engine is the friend she turns to for help. Search engines are learning to read between the lines. So, they are learning about our intent by studying who we are. Hence, they are learning about companies and consumers and how we interact.

What do artificial intelligence and SEO meta patterns have to do with my business?

In designing a strategy for your online marketing plan, SEO is an important consideration. SEO stands for search engine optimization. It means helping the search engines to help our businesses reach new customers. In the old days, it often meant trying to trick search engines. Those days have passed. Therefore, if we try to game the system, we are only hurting our efforts. So, the best way to handle SEO is to provide clear value to our customers in our online presentations. Within the writing we do on the pages and posts of our websites and blogs, we should start to focus on underlaying patterns and SEO meta patterns that speak to these fast evolving AI entities.

What is a meta pattern?

A meta pattern is a pattern that is seen throughout our universe in seemingly unrelated places. One specific example that was used in a recent addiction marketing campaign was to write a series of blog posts in which the focus keywords of each post were based on underlaying principles of the twelve steps. This was never announced as an intent in the series, it was simply done quietly in the background. Readers familiar with these principles may or may not spot this pattern. The search engine AI systems of today and of tomorrow will not miss it at all. Hence, they will be crystal clear in the AI mind, recognized and acted upon.

We must speak to the future.

When we write and architecturally design our websites and articles, we must be aware that our work will exist online to be viewed by AI systems now and for years to come. There is no way to know what tomorrow’s search engine web crawling robots will think of our content. Will our intent be clear? Are we providing value to the customer? Are we bringing together concepts of interest and of use to our target audience?

What about the human attention span?

It is true that in our distracted world, attention span has decreased. It is less likely today that most of our target audience will read a 900+ word article. In reading, we glance through headlines and headers. Even videos lose our interest after a few seconds. We sample from streams branching off from rivers flowing in from oceans of content. So, why should we bother to write long articles anymore?

We write to humans for the benefit of machines.

We make the best possible effort in designing the structure of our writing. Making use of SEO meta patterns, we do our best to write well with the intent of our customers reading our best work. The fact is that it is the AI of search engines that will do the most thorough reading of our work. This does not mean that we write in vain. In today’s world of information overload, AI is making our lives easier. It can do this by digesting mountains of data and presenting it in the form of precise search results and summaries.

Learning to speak in SEO meta patterns.

To make our intent known, it is important to learn to write in ways that help search engines to help our businesses and our customers. We find this new style of writing at the intersection of literature and technology. We combine the best of two worlds, writing essays for people and code for machines. Understanding how humans and machines think has become an essential part of marketing. Therefore, we must know how to present our marketing message to both humans and AI.