Medical Technology brings freedom to doctors
While medical technology may seem like a threat to many doctors, it can also provide a path to their freedom. Doctors feel as if they are chained to their desk, day and night. They click through endless pages and menus of their EMR. Just taking notes has become nearly impossible.
Technology systems now track every move of a patient through a hospital or clinic. Patients grade their doctors in electronic surveys. Medical technology makes it possible to optimize and get doctors to see more patients per day.
The Quantified Doctor.
With software systems tracking a doctor’s every move, administrators try to influence the curve. If a doctor’s performance is falling off, a carrot or a stick can be employed to keep the doctor on track. Performance numbers must stay up, not down.
The hamster wheel.
Worse than the rat race is the hamster wheel. Imagine a fat hamster running as fast as it can to spin a wheel in a cage. How long can the hamster keep going? How far can it be pushed.
Medicine is an art and a science.
In both art and science, creativity and room to breath are required. A doctor needs time to think, to plan, to ponder and to recover. Patients deserve better than a hamster on a wheel. They need a doctor who has time to stop and listen. A doctor needs the time and space to see their patient as a whole person.
A human being has many moving parts in their life.
It takes more than five minutes in a room to help a patient to restore balance. If you are a doctor, clicking through EMR menus, buttons and boxes all night while your family enjoys dinner in the next room does little to help the patient. It doesn’t help you or your family either.
So how can medical technology help you, the doctor, to get off of the hamster wheel?
First, reduce the concept of being a doctor its purest form. A doctor meets with a patient and uses special knowledge and experience to help the patient. Second, imagine if you could remove everything else from the equation. Drop the administrators, the abusive bosses and staff. Then, drop restrictive and overreaching insurance companies as well.
What is left?
Imagine a doctor in a room with a patient with all of the space and time needed to solve problems and answer questions. How can medical technology help to make this possible?
You can drop out of the system. All you really need is a room to see your patients and a few tools. You have a stethoscope, a blood pressure cuff, a scale and an assortment of other items. What you do not need is a team of disapproving administrators to tell you that you cannot use the bathroom until your work is done.
Patients need to find doctors.
There are people in the world who want quality medical care. They want to talk to a doctor without feeling as if the doctor is already running out the door. How do they find you? The system is set up for patients to most easily find the doctors who work in the abusive hamster wheel system.
Medical technology that brings us together.
Thanks to the internet and our new artificially intelligent search engines, there are technologies in place to help us reach new patients. We simply need to define who our ideal patient is and determine who we, as doctors are. What are our best skills? To whom can we provide the best possible care?
With a little help, you, the doctor, can reach new patients easily.
The key is in what is now known as content marketing and search engine optimization (SEO). Content marketing simply means to thoroughly present ourselves to the public in an online space. It works best if we also provide true value at no cost. We put information out on the web to be found and used. It can be text, audio or video.
How do I get started with content marketing?
First, sit down in front of your computer, open a word processor and start writing. Then, become comfortable with putting your thoughts into words. Think carefully about how you want your future medical practice to be. What kind of patients do you imagine helping?
The next step.
When you are ready, you will want to set up a website with a blog. You will also want a YouTube account and various social media accounts. It is time to pull everything together. So, when you present a complete picture to the world of who you are and how you can help, your new patients will find you and call for an appointment.
No need for the system anymore.
When patients are able to call you and have a direct relationship, this is called disintermediation. this means cutting out the middlemen. You will find out that the abusive system that had you running on that wheel is no longer necessary. Hence, you can define your own life and lifestyle. So, you can help your patients to heal and, at the same time, heal yourself.
What if I don’t know anything about websites, videos, blogs and social media?
That is OK. You do not need to be an expert in everything. You can get help from experts in online content marketing and SEO. Ideally, you will want to look for a company that specializes in medical marketing. There are many internet marketers, but most do not understand the nuances of the medical field.
Our focus is on medical addiction marketing.
If you find that your interest lies in helping patients overcome addiction, we may be able to help. We specialize in Addiction Treatment SEO, Addiction Treatment Lead Generation, Addiction Treatment Marketing and Drug Rehab Marketing. Many doctors are entering this field to do their part in fighting the current opioid epidemic in the US. So, if you are a doctor in a competitive market, we can help you to get your practice started.