Don’t allow yourself to be controlled with fear
Suddenly, in the addiction marketing space, there has been a flurry of scare tactics used to strike fear into the hearts of treatment programs. They write about how the world of addiction marketing is going down in flames. Treatment centers are failing, shutting down, selling for whatever they can get to cash out. There is no hope.
Driven by scare tactics.
The use of fear as a motivator is to drive you forward and right into their arms. They are the only ones who can keep you safe. It will all work out if you place your trust, and money, in their hands. When you act out of fear, you hand over control to someone else. You give up a piece of your personal and professional freedom.
You have the power. Create your system. Own your marketing machine.
The fact is that you can do it. You don’t have to panic and run in fear to the fear mongers. What are they going to do for you anyways? Are they going to get you listed on trusted addiction resource media sites? That’s great. What do you think they do for all of their other clients? Join the herd. How are you going to get noticed that way? And, what happens if you decide to stop paying? Do they pull all of your listings? Will they turn off the spigot to make the phone calls stop? Do they attack you relentlessly with even more scare tactics.
It is time to take control and learn how to build your marketing machine.
There is nothing wrong with hiring an agency to work for you to handle the heavy lifting. But, be sure that you are running the show. Marketing is the core of your business. If there is anything that you should put your heart and soul into, it is how you market yourself. This is not simply sales. What I am talking about is putting your brand out there and letting your ideal audience know who you are and what you stand for. Tell your story. Let them know what makes you different from the others. Be creative. Try everything. Find out what works and what doesn’t.
We would be happy to help.
Our way of consulting with clients is to help them to learn to help themselves. We want you to learn how to create your own marketing system that will develop a life of its own and keep on working for you. While it is true that there are roadblocks in place, as noted in this article, that make it a little more difficult to advertise addiction treatment programs, think of these obstacles more as opportunities. They present ways to develop your creativity and find new, different and better ways to work around to reach your audience, including SEO and much, much more. Find as many ways as possible. Future proof your marketing system so no one platform owns you.
Freedom is not easy.
You want to be free. This is human nature to seek freedom. But, freedom never comes easy. This is the most important lesson to start with. You are going to have to be vigilant and persistent. No matter what, never give up. Make a decision now that you are going to commit to making this work. And, don’t be afraid. Ignore the scare tactics.