It is time for you to engage in Next Level Addiction Marketing
So, what is Next Level Addiction Marketing? How can it help to build your business quickly and effectively? And, what makes it different from traditional marketing?
First, what do we mean by traditional marketing?
You may think I am talking about print media, such as newspapers and magazines. Maybe you think I am talking about radio and television as well. In fact, by traditional marketing, I mean search engine optimization (SEO) and pay per click (PPC) marketing. For years now, we have seen the power of writing original content online based on the keywords that our costumers are searching for.
Welcome to Next Level Addiction Marketing.
The next level is multimedia. By this I mean audio and video. In particular, I want to discuss the power of podcasting. You may have overlooked this unique and incredibly powerful way to reach new customers and engage existing customers.
Why is podcasting better than other forms of multimedia?
Don’t get me wrong. Video on sites such as YouTube are excellent. It is important to do videos right if you choose this route. Production value is of the utmost importance. Sound quality is of primary importance. Also, you must consider good editing practices. After making the video, you have to write good copy for the video description. YouTube has one of the best search engines and, if you do a good job, you will be found by users worldwide. Yet, podcasting can be a better option. Especially an interview format podcast. Podcasting can be audio only. It is relatively easy to do an interview, process the audio, and put it up as a podcast. With a little extra work, you can feature experts in your field as guests to add credibility and useful content for your listeners beyond what you can provide alone.
What can you do if you choose not to get into the podcasting business?
While podcasting is relatively easy compared to other forms of next level addiction marketing formats, it is still not a trivial task. Audio quality must be good or you will quickly lose listeners. It takes time for a podcast to build an audience. Another option is to work with an existing podcast as a sponsor.
What are the benefits of sponsorship?
Sponsoring a good podcast in your field is a way to be part of the production without doing the hard work of finding guests and editing recordings. It is like being a movie producer. By making a financial commitment, you can have input into guest selection and your business will be advertised by the host during the podcast, or at the beginning, depending on your particular arrangement. There will also be promotion in show notes, the podcast website, social media and more. Sponsoring an addiction treatment podcast is an excellent way to leverage next level addiction marketing.