The ultimate goal in any SEO campaign is to reach first place.
If it is not at least possible to be first in SEO in your niche, you may want to re-evaluate your campaign. While climbing up through the ranks is important, you must have your sights on the top position. Working with an SEO specialist can help you to achieve this ranking.
What does it mean to be first in SEO?
The most important of all is to appear on the first page of search results. In the old days, you would type in a search and then read through the whole page of results. If you did not see the result you were looking for, you would then click on the link for the next page of results. You might even look through many pages of results.
Things have changed with how people search.
The way we search on Google and other search engines has changed. We now expect to find what we are looking for on the first page. If we do not see what we want right away, we are more likely to change the text of our search than to look at the second page. Our expectations have changed as search engines get better at giving us the results we are looking for. If we don’t see what we want, we assume the problem is with what we typed in the search box.
It is all about phones now.
Another issue that is critical is mobile search. More searches are occurring on phones and mobile devices than on desktop computers. If you are driving, walking or standing and quickly looking for a specific type of business on your phone, you will see that you tend to look at the first result. If there is a phone number that can you can click on and dial, you will not even click through to the website. In fact, many successful SEO marketed business owners report that customers find their business on Google but did not even go to the website.
Being first in SEO matters.
So, while being on the first page is critical, being the very first result in search makes a huge difference. Many of your potential customers will simply call the very first business that comes up at the top of the search results. If you are second, your best hope is that the first business does not answer the phone fast enough or does not provide the service your customer is looking for.
How do I get to be number one?
To be first in SEO, there are many factors to consider. Links from authoritative sites are important as well as having good and relevant content on your website. This Entrepreneur article discusses ways to obtain quality backlinks. Local SEO factors also must be considered. Another factor to consider is to avoid any activities that penalize your ranking, especially with Google. Having points against you can make all the difference. For example, if you run a nearly perfect campaign and you have not optimized your site for mobile, it can bump you down in ranking.
Consider the competition.
It is also important to identify your competitors and see how they rank and how they do it. There are tools that will show you how your competitors are achieving their high search ranking. In your quest to get to first in SEO, you may find it difficult or nearly impossible due to high levels of competition.
How to survive in a competitive market.
When there is just too much competition to make it to the top in search, it is time to get creative. Start thinking about what makes your business unique and what you do differently than your competition. In your marketing campaign, you must call attention to why you are different and why you are better. You may find that it takes time to experiment with various ideas for reaching a niche market where the noise of excess competition is absent. Once you make a connection and discover how you can climb to the top in search engine results, you will find that SEO digital marketing is the ultimate way to attract new customers to your business.