Clean Needles And Heroin Testing At Safe Sites

clean needles

We Need Safe Injection Sites Everywhere

Incredibly, there are still people who do not believe that we need to provide clean needles to drug abusers. The fact is that Safe Injection Sites save lives. By giving out sterile needles and testing street heroin, we can help reduce the spread of disease and unnecessary drug overdoses.

What do clean needles have to do with Addiction Marketing?

While I think this should be obvious, let’s discuss how advertising for addiction treatment programs relates to providing safe injection sites. First, we should ask ourselves why we are in this business. If our primary goal is to help people to overcome addiction, then we should be prepared to help in any way possible. Furthermore, the most successful businesses go beyond worrying about profits. They have a mission to accomplish and the business is simply an expression of this mission. The most successful addiction programs will be those with a mission to help the addict to recover. Supporting community harm reduction programs is an important step to saving more lives.

Will Safe Injection Sites lead to more crime and drug use in the community?

If there is already a need for heroin testing and clean needles, then the crime and drug use is already happening. It may be hidden away in back alleys and dark parking lots, but there are already people using heroin and risking their lives with dirty needles and unsafe street drugs. When we help, we are not increasing crime rates. As reported here, clean needles save lives.

Where do our patients come from?

Do you think about what your patients have been through before walking through your door? Sometimes, we forget about their struggles. In fact, we often prefer not to think about the horrors of active addiction. Yet, we must always keep in mind that our patients have truly suffered and struggled to survive. We must be there for them even before they are ready to ask for help.

Scare Tactics From Those Who Would Take Away Your Freedom

scare tactics

Don’t allow yourself to be controlled with fear

Suddenly, in the addiction marketing space, there has been a flurry of scare tactics used to strike fear into the hearts of treatment programs. They write about how the world of addiction marketing is going down in flames. Treatment centers are failing, shutting down, selling for whatever they can get to cash out. There is no hope.

Driven by scare tactics.

The use of fear as a motivator is to drive you forward and right into their arms. They are the only ones who can keep you safe. It will all work out if you place your trust, and money, in their hands. When you act out of fear, you hand over control to someone else. You give up a piece of your personal and professional freedom.

You have the power.  Create your system. Own your marketing machine.

The fact is that you can do it. You don’t have to panic and run in fear to the fear mongers. What are they going to do for you anyways? Are they going to get you listed on trusted addiction resource media sites? That’s great. What do you think they do for all of their other clients? Join the herd. How are you going to get noticed that way? And, what happens if you decide to stop paying? Do they pull all of your listings? Will they turn off the spigot to make the phone calls stop? Do they attack you relentlessly with even more scare tactics.

It is time to take control and learn how to build your marketing machine.

There is nothing wrong with hiring an agency to work for you to handle the heavy lifting. But, be sure that you are running the show. Marketing is the core of your business. If there is anything that you should put your heart and soul into, it is how you market yourself. This is not simply sales. What I am talking about is putting your brand out there and letting your ideal audience know who you are and what you stand for. Tell your story. Let them know what makes you different from the others. Be creative. Try everything. Find out what works and what doesn’t.

We would be happy to help.

Our way of consulting with clients is to help them to learn to help themselves. We want you to learn how to create your own marketing system that will develop a life of its own and keep on working for you. While it is true that there are roadblocks in place, as noted in this article, that make it a little more difficult to advertise addiction treatment programs, think of these obstacles more as opportunities. They present ways to develop your creativity and find new, different and better ways to work around to reach your audience, including SEO and much, much more. Find as many ways as possible. Future proof your marketing system so no one platform owns you.

Freedom is not easy.

You want to be free. This is human nature to seek freedom. But, freedom never comes easy. This is the most important lesson to start with. You are going to have to be vigilant and persistent. No matter what, never give up. Make a decision now that you are going to commit to making this work. And, don’t be afraid. Ignore the scare tactics.

Next Level Addiction Marketing

next level addiction marketing

It is time for you to engage in Next Level Addiction Marketing

So, what is Next Level Addiction Marketing? How can it help to build your business quickly and effectively? And, what makes it different from traditional marketing?

First, what do we mean by traditional marketing?

You may think I am talking about print media, such as newspapers and magazines. Maybe you think I am talking about radio and television as well. In fact, by traditional marketing, I mean search engine optimization (SEO) and pay per click (PPC) marketing. For years now, we have seen the power of writing original content online based on the keywords that our costumers are searching for.

Welcome to Next Level Addiction Marketing.

The next level is multimedia. By this I mean audio and video. In particular, I want to discuss the power of podcasting. You may have overlooked this unique and incredibly powerful way to reach new customers and engage existing customers.

Why is podcasting better than other forms of multimedia?

Don’t get me wrong. Video on sites such as YouTube are excellent. It is important to do videos right if you choose this route. Production value is of the utmost importance. Sound quality is of primary importance. Also, you must consider good editing practices. After making the video, you have to write good copy for the video description. YouTube has one of the best search engines and, if you do a good job, you will be found by users worldwide. Yet, podcasting can be a better option. Especially an interview format podcast. Podcasting can be audio only. It is relatively easy to do an interview, process the audio, and put it up as a podcast. With a little extra work, you can feature experts in your field as guests to add credibility and useful content for your listeners beyond what you can provide alone.

What can you do if you choose not to get into the podcasting business?

While podcasting is relatively easy compared to other forms of next level addiction marketing formats, it is still not a trivial task. Audio quality must be good or you will quickly lose listeners. It takes time for a podcast to build an audience. Another option is to work with an existing podcast as a sponsor.

What are the benefits of sponsorship?

Sponsoring a good podcast in your field is a way to be part of the production without doing the hard work of finding guests and editing recordings. It is like being a movie producer. By making a financial commitment, you can have input into guest selection and your business will be advertised by the host during the podcast, or at the beginning, depending on your particular arrangement. There will also be promotion in show notes, the podcast website, social media and more. Sponsoring an addiction treatment podcast is an excellent way to leverage next level addiction marketing.

Blog: The ultimate way to help.

blog - helping with content

Frank’s dream was finally coming true.

He had worked for years to get to this place in his life. Looking up at the brand new sign above the entrance, Frank read the words to himself, “Treatment Heaven”. It was truly a dream come true. Frank was standing in front of his own addiction treatment center.

It was just five short years ago. Frank stumbled through the door of a 12-step meeting. He didn’t want to be there. The court gave him a paper to sign as part of his probation. All he wanted was the signature and he was going to leave. The chairperson of the meeting held the paper in her hand and examined it.

“Sorry, I don’t sign these until the end of the meeting. I need to see you sitting in your chair for the full hour.” Frank reluctantly took his paper back from the chairperson and walked to the back of the room. He found an empty seat and sat down. The room filled with people quickly and the meeting began.

This was the beginning of years of joyful recovery for Frank. That first meeting had an impact on him that he would never forget. He took every suggestion to heart and kept coming back. During these early years, Frank decided that he wanted to give something back and help as many people as he could. He wanted to open an addiction treatment center and put all of his time into helping addicts to get clean.

There was a problem after opening.

Frank had a lot of expenses to deal with. Fortunately, he had savings and he had a few dedicated investors. Through word of mouth, he was able to get a few patients coming in to the treatment program. Some money was coming in, but he still had a lot of empty beds.

Frank was making a difference in the lives of his patients. He had doctors, nurses, therapists and others working at the center. Frank made certain that his patients got only the best in addiction care. He personally followed the progress of his patients.

Unfortunately, Frank could not escape from the fact that an addiction treatment center is a business. A business has to make money to survive. To make money, a business needs enough customers. How could Frank fill those empty beds?

Frank turned to social media with hope for improved results.

He had heard that social media was the future of advertising. There were a lot of articles and advertisements talking about the power of marketing an addiction treatment center through social media.

He worked hard at it day and night. Frank was on Facebook, Twitter, LinkedIn, Instagram and Twitter. He put his heart into it. Engaging with like-minded people in the addiction treatment world, Frank had many interesting discussions and debates. It opened his mind to the huge world of addiction treatment on social media. Frank was able to help many people with their problems and answer many questions during late nights, sitting in front of the computer.

One thing that bothered Frank was that he felt he was repeating himself too often. He would pour his heart into writing answers in comment threads that would sometimes be well over 100 words long. Then, later on, the same question would come up. Frank would search desperately for that answer he gave before, buried deep in a comment thread. Then, he would answer the question all over again. Sometimes, the research and careful writing would take hours of Frank’s valuable time.

What about a blog?

One night, Jack, a member of Frank’s circle of social media friends, asked Frank about his blog. Frank replied, “I don’t have a blog”. How in the world would Frank have time to maintain a blog? He already felt that his work in reaching out on social media was overwhelming. Also, Frank had no idea how to get a blog started.

Frank replied to Jack that he was just not going to have time to keep up with a blog. He was already thinking about cutting back on his social media work. It was not getting the results he had hoped for. He decided to have a meeting with his investors and talk to them about doing some traditional advertising. Maybe they could put up some billboards and bench signs around town. There were several reputable journals that ran ads for treatment centers.

The next day, the investors met at the treatment center. The group sat around the table and threw out various ideas for marketing. Frank mentioned Jack’s comment about a blog. “How in the world would that help, having a blog?”

Paul, one of the investors, sitting at the table looked up from his clipboard. “Frank. A blog is not a bad idea. I follow your social media posts. They are excellent and get a lot of attention. The problem is that you write hundreds of words in a post or even a comment. You are giving away your best work. You could answer people’s questions in the form of a blog post. When the topic comes up on social media, instead of giving a full answer, just direct people to your blog. That way, you maintain ownership of your writing work and you don’t have to repeat your efforts over and over again.”

Yes, a blog!

Frank thought it over. It made sense to him. The blog could be the home of his content. It also gave him an idea of how to get started in writing. Staring at a blank page was intimidating. If he used that blank page to write answers to the questions he found on social media, there would be no end to the ideas he could write about. The words would just flow endlessly from one post to the next.

The meeting ended on a positive note. Frank thanked Paul for helping him to see the value in starting a blog. Paul, who had some experience in the world of search engine optimization and content marketing, explained to Frank that the blog could also be used as a platform to reach new clients through search engines.

Quality blogging that provides people with useful information will get the attention of the major search engines. This is how a website with a blog can build it’s authority online. Search engines favor websites with blogs that provide real value to many people.

After about a year of regular blogging, Frank began to see the fruits of his labor. It did take a commitment, but it was worth it. The phone calls started coming in. People were noticing his excellent content. In the beginning, it wasn’t easy. Yet, with practice, Frank’s writing quality improved.

Frank never gave up on social media.

He didn’t do it just to market his business. And, he enjoyed engaging in interesting conversations. He like to help people to find the help they need. Often, the information people were looking for was already in Frank’s blog. After a year of writing posts several days a week, his blog was filled with useful information. He found that more and more, he was answering questions with a link to the blog.

The phone calls kept coming in. One day, Frank noted that all of the treatment center beds were filled. On the way to work one day, Frank looked up and noted that one of his local competitors had put up a billboard sign. He smiled. That was an expensive way to advertise. Frank knew because he had considered using billboards once.

Frank was grateful that he was able to keep his beds filled and help as many people as possible. In addition to the patients who came through his treatment center, he was able to help many more people all over the country, and even some around the world. The information he was able to provide helped people to get help in their own local area. Frank was happy. There was no better feeling than to know that he was serving so many people in helping them to overcome addiction.

EMR and EHR: Electronic Medical Records and Freedom

EMR Freedom

Discussing Electronic Medical Records and Electronic Health Records

It can be hard to talk with doctors about electronic medical records. The conversation immediately turns to brand names, monthly fees and flashy features. Discussing these items misses the point. The question is not how much it costs and what it can do, but what freedom are you sacrificing to another gatekeeper in your life?

Who owns your stethoscope?

Do you rent your stethoscope? Imagine having a stethoscope vendor. What would you do if, one month, they decided to change the earpieces and make them less comfortable? What would you do if you had a contract to only use their product? No doctor rents their stethoscope. We pick the one we like and stick with it. If we find a better one, we can change. An EMR is as intimate a part of your medical practice as your stethoscope. Why do you not own your EMR?

Ownership and freedom.

When a large corporation owns a tool which you intimately depend on every day of your life, they own a piece of you. This is especially true of your EMR. Your EMR software is an extension of your brain. It is where you express your thoughts and store your memories. It is a decision making tool. A good EMR can help you to practice better medicine. If you thought of your EMR as being just like your stethoscope, wouldn’t it make sense to not have an outside company controlling your use of an essential tool of your trade?

Open Source Software.

Many people do not understand open source. They shouldn’t feel bad. Bill Gates and Microsoft did not get it for years. Mr. Gates was worried about people getting something for free. He was concerned with getting paid. The rest of the tech world moved on and embraced open source. Now, open source software dominates Silicon Valley. Software tools that promise freedom have made the world we live in possible. It is not about the price of the software. It is about being free to own it, use it and modify it as you wish. Something that extends your brain should belong to you.

The Heroes of Freedom.

There was free software before the open source movement. The EMR of the U.S. Department of Veterans Affairs, VistA, was developed in the spirit of an open source project. Richard Stallman officially started the free software movement in 1983. He was a pioneer in the development of open source licensing, the contracts that promise freedom in the use of open software. Linus Torvalds created the open source Linux kernel. Most websites run on Linux servers. Most phones are based on Linux. Matt Mullenweg is a modern hero of open source. He is the creator of WordPress. He has dedicated his life to making free software more accessible, allowing more people to have a voice online and own their content.

Freedom is not always easy.

Of course, we all love convenience. This is the promise that draws us in to give up our freedom. When it comes to EMRs, this means connectivity features. E-prescribing, lab connections, radiology images and reports sent right to your desktop. While open source EMRs can be made to do all of these things, it isn’t easy. They don’t do it right out of the box. Also, those features depend on agreements with various vendors to make them work. This means signing contracts and giving up freedom.

The lab connection.

I recently had a problem with a major lab in getting access to patient reports. They repeatedly urged me to sign up for their online portal. If I signed with them, I would be able to see all of my reports as they came in. I could even connect the portal to my EMR if I had a compatible system. But, the fine print of the contract stated that I might have to pay for tests if the patient’s insurance would not cover them. I had no contract with this lab previously. Some of my patients went there due to insurance coverage. Why would I want to sign such a contract just for the “privilege” of using their portal? How many contracts do we sign during our career? Do we read the fine print? What freedoms do we give away with each signature?

Ownership is freedom.

In 2006, I discovered an open source EMR. It was clunky and hard to install. It didn’t have a lot of the conveniences of proprietary EMRs. But, it was mine. I was free to install it in any manner I chose. I could network it throughout my office to every computer. Or, I could just run it on one desktop or laptop. I was allowed to look at the source code and modify it to make improvements. If the project that created the EMR went in a direction that I didn’t agree with, I could start my own EMR project, starting with the version of the program that I liked best. No one owns an open source project. Anyone can take it and branch it out into a whole new project. It is the ultimate in freedom of choice.

Anyone can be free.

You don’t have to be a programmer to appreciate the power of ownership. If you want to customize your software, you can hire a programmer to do the job. It is less expensive than you think. When the work is done, you still own your system. Open source users don’t have to ask anyone for permission to make changes or hope for future updates to meet their needs. They don’t have to get other unhappy users to organize and petition an uncaring corporation.

If Open Source EMRs are so great, why have I not heard about them?

Freedom doesn’t advertise. You have to look for it. If you search, you will find many discussions, interviews and books on the subject of the power of the freedom that comes with using open source software. You will not see advertisements in your Facebook feed. You have to search for freedom. The marketplace is filled with vendors who want to control you and your money. They want to lock you in. That is not freedom. And, those vendors are the ones who’s ads you see everyday. Try to see past their empty promises.

It is the system, not the software.

When you use a software package in your business, you develop a system around how it is used. The system is more important than the software itself. This is what defines how your business runs. You spend a significant portion of your life working at your business. Imagine if you had complete control over the design of your company and how it worked? This creative power can not only make your work more pleasant, it can give you an edge over your competition. While they are chained to the rules of their software vendors, you have the freedom to fully create your work environment and provide better service to your patients.

Do not fear freedom.

In the world of medicine and health care providers, we are taught to fear freedom. They say that freedom means risking trouble. Doctors are encouraged to stay at the center of the herd, keep their heads down and not make any trouble. It is true that there may be some risk in running free, owning your own life and making your own decisions. Doctors are smart people and many smart people are also creative artists. If you are an artist, your happiness depends on your ability to express yourself. You must be free. While the medical system is good at squashing creative expression and keeping its members in line, you don’t have to give in. Look for any way that you can control your own destiny and create your life the way you want it to be.

Open source medical software is a start.

While an open source EMR may not be the answer to all of your life problems and the key to your happiness, it can be a start. It is a good idea to take a step back and look at the big picture. What changes could be made in your practice to make it work better for you? What decisions can you make to move in a direction of having more freedom in your life? For many of us, freedom and ownership of the design of our lives is the path to happiness.

Agency: Ownership and Freedom

Agency

The freedom to be happy.

Agency means that you have freedom to choose your actions and create your own destiny. This is the key to happiness. Happiness is not sitting in traffic at 9 AM, Monday morning, wondering if the torture of going back to work each week will ever end. And, it is not worrying if some gatekeeper in your life can take everything from you at any moment on a whim.

Reduce the gatekeepers.

The problem of people and organizations having power of your life in various gatekeeper positions is a difficult one. It may be impossible to fully eliminate all gatekeepers. Therefore, the best we can do is to reduce the number of gatekeepers that we allow into our lives. This is an ongoing effort.

Ownership is freedom.

Agency is possible through ownership. What does this mean? Think about where you put the majority of your efforts throughout the day, every day. Are you working on something that you own? Or, are you putting your precious time and hard work into an enterprise that belongs to someone else? I recommend that you always work towards being in a position of ownership. This should be a major theme in your life.

Why is ownership important?

It comes back to the issue of gatekeepers. If you are employed at a job, you have one or more gatekeepers in the form of employers. These people control many aspects of your life. When you wake up, when you get to return to your home, what you are allowed to do throughout the day are determined by your employer. If you rent your home or place of business, you have a gatekeeper in the form of a landlord. If you own your own company, but you pay an advertising company to get you customers, there is a gatekeeper that controls the success of your business. When you stop paying the marketer, your source of new business dries up instantly.

What if ownership is not possible?

You may be in a situation where you are in debt or you are in a contract with an employer that prevents you from starting a new company. The possibility of gaining freedom in this area may seem impossible. It is not impossible. Do not think about it in terms of quitting your job tomorrow. What you can do is to set a goal of leaving your job and starting a business. Then, make ownership the theme of your life. Any routine in your life that does not contribute towards your goal should be eliminated. Do not waste time. Make a little progress every day. It may be a year, five years, or ten years. It doesn’t matter. The important thing is to make progress.

How is it possible to own your marketing?

If you own a company, you should own your marketing efforts. Do not depend on paid marketers to send you new business. You can pay for assistance in setting up your marketing mechanism, but make sure that your money and effort are directed towards your ultimate ownership of the system. You can start this process before you even start your new company. This can involve building authority in the online world in your field of business. You can create a website, write blog posts, articles, books. You can create videos. Podcasts, audio recordings and more are all possible. Answer questions, provide assistance. There may be a large effort in the beginning and it will mostly be unpaid work. It doesn’t matter. You are building your authority in your field. This is something of real and lasting value. It will be worth it in the long run.

Agency is happiness.

Some may disagree with this conclusion that happiness comes from agency. I do agree that happiness also comes from providing selfless service to others. Yet, freedom in your life is just as important. In fact, freedom in all of your affairs can make it more possible to provide service to others.

I believe that you should put your creative efforts, time and money towards building entities of business, such as online reputation and authority and intellectual property contributing to a lasting marketing system. This will ensure the longevity and value of your business which will support your freedom and happiness for many years to come.

Own What You Build

build your own

The most important thing of all.

If there is one thing that you get out of this website, it is this: own what you build. By build, I mean anything that you spend money or time on to improve your business. It seems almost obvious. Why would you do anything else?

It happens all the time.

At all stages of work, career and building a business, it is common to throw away time and money that can never be recovered. Take stock of where you currently stand and make plans to move forward. For your future success, you need to put your time, effort and money into your own creations.

What to do if you are working a job.

If you are currently working at a job as an employee or contractor, think about what you are building that belongs to you. It is possible that you are in a contract where anything you create belongs to your employer. It may be hard to separate out what belongs to you. All is not lost if you are in this situation. You can learn from a job and develop skills and experience. You can work at home on ideas and intellectual property to be developed for the future, when you are free from employer and contract.

If you are building a business.

If you are a business owner, take inventory of the areas in which you spend money, time and effort. One area that can be difficult to resolve is real estate. You may not own your building and it may not be reasonable to do so. Put this aside for now, but even your work space ownership is something to strive for eventually. Next, consider you marketing strategy. How are you reaching customers? Are you paying money to various advertising agencies? Is social media a source of customer contacts?

Be careful where you spend your time, money and effort.

Building someone else’s business. Be careful how much time and effort you put into social media. Especially personal time. These sites are designed to draw you in and take up as much of your time and mental energy as possible. That is what fuels their success. If your time and effort converts to new customer contacts, it may be worth it as part of your marketing strategy. Just keep in mind that when you use social media, you are working on a platform that does not belong to you. You are giving away your materials for free to multi-billion dollar corporations to fuel their growth.

Build your own.

In developing a marketing strategy, the best plan is to build your own platform. This can start with a simple website. Then, you need to consider driving traffic to this site. Be creative. Look for ways to do it that cost little or no money. You will also want to start a blog and contribute to it regularly. Writing a book in your field of expertise is also a great idea. All it takes is a few hundred words each day. Before you know it, you will have a busy blog and a finished book, ready to publish. Make your own videos. You don’t need a production company. Are you a musician? Record your own music. Artist? Create your own art.

Practice makes perfect.

As long as you are the owner of your creations, they have the potential to evolve in new directions and lead to new sources of business and profit. You don’t have to be the best. With practice, you will get better. And, you will own your work. As you attract customers, followers and fans, start to build a community. Consider hosting a forum. Forums can be a source of income all by themselves. When your community gets large enough, you can offer different levels of access and services.

Brainstorming.

Never stop thinking of new ways to build and promote your business. Think of ways you can grow into new areas, starting from where you are now. The important thing is to always refer back to your compass and make sure you are going in the right direction. I am talking about the compass that tells you if you are going towards building things that you own as opposed to building things that belong to other people.

The Power Of Being First In SEO

first in SEO

The ultimate goal in any SEO campaign is to reach first place.

If it is not at least possible to be first in SEO in your niche, you may want to re-evaluate your campaign. While climbing up through the ranks is important, you must have your sights on the top position. Working with an SEO specialist can help you to achieve this ranking.

What does it mean to be first in SEO?

The most important of all is to appear on the first page of search results. In the old days, you would type in a search and then read through the whole page of results. If you did not see the result you were looking for, you would then click on the link for the next page of results. You might even look through many pages of results.

Things have changed with how people search.

The way we search on Google and other search engines has changed. We now expect to find what we are looking for on the first page. If we do not see what we want right away, we are more likely to change the text of our search than to look at the second page. Our expectations have changed as search engines get better at giving us the results we are looking for. If we don’t see what we want, we assume the problem is with what we typed in the search box.

It is all about phones now.

Another issue that is critical is mobile search. More searches are occurring on phones and mobile devices than on desktop computers. If you are driving, walking or standing and quickly looking for a specific type of business on your phone, you will see that you tend to look at the first result. If there is a phone number that can you can click on and dial, you will not even click through to the website. In fact, many successful SEO marketed business owners report that customers find their business on Google but did not even go to the website.

Being first in SEO matters.

So, while being on the first page is critical, being the very first result in search makes a huge difference. Many of your potential customers will simply call the very first business that comes up at the top of the search results. If you are second, your best hope is that the first business does not answer the phone fast enough or does not provide the service your customer is looking for.

How do I get to be number one?

To be first in SEO, there are many factors to consider. Links from authoritative sites are important as well as having good and relevant content on your website. This Entrepreneur article discusses ways to obtain quality backlinks. Local SEO factors also must be considered. Another factor to consider is to avoid any activities that penalize your ranking, especially with Google. Having points against you can make all the difference. For example, if you run a nearly perfect campaign and you have not optimized your site for mobile, it can bump you down in ranking.

Consider the competition.

It is also important to identify your competitors and see how they rank and how they do it. There are tools that will show you how your competitors are achieving their high search ranking. In your quest to get to first in SEO, you may find it difficult or nearly impossible due to high levels of competition.

How to survive in a competitive market.

When there is just too much competition to make it to the top in search, it is time to get creative. Start thinking about what makes your business unique and what you do differently than your competition. In your marketing campaign, you must call attention to why you are different and why you are better. You may find that it takes time to experiment with various ideas for reaching a niche market where the noise of excess competition is absent. Once you make a connection and discover how you can climb to the top in search engine results, you will find that SEO digital marketing is the ultimate way to attract new customers to your business.

Medical Technology As A Tool To Give Doctors Freedom

Medical Technology brings freedom to doctors

While medical technology may seem like a threat to many doctors, it can also provide a path to their freedom. Doctors feel as if they are chained to their desk, day and night. They click through endless pages and menus of their EMR. Just taking notes has become nearly impossible.

Technology systems now track every move of a patient through a hospital or clinic. Patients grade their doctors in electronic surveys. Medical technology makes it possible to optimize and get doctors to see more patients per day.

The Quantified Doctor.

With software systems tracking a doctor’s every move, administrators try to influence the curve. If a doctor’s performance is falling off, a carrot or a stick can be employed to keep the doctor on track. Performance numbers must stay up, not down.

The hamster wheel.

Worse than the rat race is the hamster wheel. Imagine a fat hamster running as fast as it can to spin a wheel in a cage. How long can the hamster keep going? How far can it be pushed.

Medicine is an art and a science.

In both art and science, creativity and room to breath are required. A doctor needs time to think, to plan, to ponder and to recover. Patients deserve better than a hamster on a wheel. They need a doctor who has time to stop and listen. A doctor needs the time and space to see their patient as a whole person.

A human being has many moving parts in their life.

It takes more than five minutes in a room to help a patient to restore balance. If you are a doctor, clicking through EMR menus, buttons and boxes all night while your family enjoys dinner in the next room does little to help the patient. It doesn’t help you or your family either.

So how can medical technology help you, the doctor, to get off of the hamster wheel?

First, reduce the concept of being a doctor its purest form. A doctor meets with a patient and uses special knowledge and experience to help the patient. Second, imagine if you could remove everything else from the equation. Drop the administrators, the abusive bosses and staff. Then, drop restrictive and overreaching insurance companies as well.

What is left?

Imagine a doctor in a room with a patient with all of the space and time needed to solve problems and answer questions. How can medical technology help to make this possible?

Dropping out.

You can drop out of the system. All you really need is a room to see your patients and a few tools. You have a stethoscope, a blood pressure cuff, a scale and an assortment of other items. What you do not need is a team of disapproving administrators to tell you that you cannot use the bathroom until your work is done.

Patients need to find doctors.

There are people in the world who want quality medical care. They want to talk to a doctor without feeling as if the doctor is already running out the door. How do they find you? The system is set up for patients to most easily find the doctors who work in the abusive hamster wheel system.

Medical technology that brings us together.

Thanks to the internet and our new artificially intelligent search engines, there are technologies in place to help us reach new patients. We simply need to define who our ideal patient is and determine who we, as doctors are. What are our best skills? To whom can we provide the best possible care?

With a little help, you, the doctor, can reach new patients easily.

The key is in what is now known as content marketing and search engine optimization (SEO). Content marketing simply means to thoroughly present ourselves to the public in an online space. It works best if we also provide true value at no cost. We put information out on the web to be found and used. It can be text, audio or video.

How do I get started with content marketing?

First, sit down in front of your computer, open a word processor and start writing. Then, become comfortable with putting your thoughts into words. Think carefully about how you want your future medical practice to be. What kind of patients do you imagine helping?

The next step.

When you are ready, you will want to set up a website with a blog. You will also want a YouTube account and various social media accounts. It is time to pull everything together. So, when you present a complete picture to the world of who you are and how you can help, your new patients will find you and call for an appointment.

No need for the system anymore.

When patients are able to call you and have a direct relationship, this is called disintermediation. this means cutting out the middlemen. You will find out that the abusive system that had you running on that wheel is no longer necessary. Hence, you can define your own life and lifestyle. So, you can help your patients to heal and, at the same time, heal yourself.

What if I don’t know anything about websites, videos, blogs and social media?

That is OK. You do not need to be an expert in everything. You can get help from experts in online content marketing and SEO. Ideally, you will want to look for a company that specializes in medical marketing. There are many internet marketers, but most do not understand the nuances of the medical field.

Our focus is on medical addiction marketing.

If you find that your interest lies in helping patients overcome addiction, we may be able to help. We specialize in Addiction Treatment SEO, Addiction Treatment Lead Generation, Addiction Treatment Marketing and Drug Rehab Marketing. Many doctors are entering this field to do their part in fighting the current opioid epidemic in the US. So, if you are a doctor in a competitive market, we can help you to get your practice started.

How to Maximize the Value of Google Maps for Your Addiction Treatment Program

Google Maps marketing makes it easy for your business to get placement in local business results. Basically, when people go online and search for an addiction treatment facility nearby, using Google Maps can effectively put you right on top of the search engine results page (SERP). Here’s how to make the most out it:

Hire pros

If you already have your hands full with day to day tasks of running a treatment facility, then consider hiring a marketing firm for local SEO for addiction treatment centers. Getting help from pros means you’re off to an excellent start. It also means you have someone to guide you through the process. You can rest easy, knowing a professional will take over the matter for you.

Check your information

Search Engine Watch says to always make sure your information is correct. This might seem like a given but a lot of businesses make the simple mistake of never checking their information that they miss an error or two. A single error on your phone numbers or emails will make it harder for potential clients to reach out to you. That could send them running for help elsewhere. If you don’t want potential clients to consign your facility to oblivion, then check your information for errors.

Update your information

Changed addresses, phones or even the name of your business? Make sure you update your information everywhere including your site. Otherwise, that’s going to make it harder for clients to find you online. That kind of confusion isn’t going to help you establish a strong brand presence online.

Make sure its visible

A lot of businesses make this common mistake. They put up their information online but they don’t make it easy or visible to their clients, whether because of the wrong color or font, too tiny numbers or letters or even bad content placement. By hiring a team of local SEO for addiction treatment facilities, you can count on them to carefully review your content so no such slipups happen.

Include a map

Make it easy for potential clients to find your facility by putting a map on your ABOUT US page. It’s a helpful guide that clients can appreciate. This way, they won’t have a problem finding their way to your door using Google Maps.

Re-check

Always re-check your listings to make sure they’re accurate and up-to-date. This is also to make sure that no one has erroneously revised your information.

Want to know more? Ask pros. Call us and make an appointment today.