The addiction treatment industry is a $35 billion-dollar industry, with about 23 million Americans 12 years of age and older suffering from substance addiction each year. Out of all those numbers, only about 11 percent or 2.5 million receive proper care, Forbes says.
That’s a gap better drug rehab marketing efforts can address. Here’s how a digital marketing agency can help:
Marketing is all noise unless it makes your phone ring. If your marketing campaigns aren’t targeted, that could be why you have high bounce rates and few emails and calls. Make it easy for the right clients to find you. With content that’s written and specifically designed to bring you and your target audience together, you’ll see a marked increase in your patients. That’s how a marketing firm can help you make the most out of your marketing campaigns.
The best drug rehab marketing agencies understand the importance of reaching out to your target audience through a variety of platforms. Using these tools helps establish your reputation and give your rehab facility the exposure it needs. Greater exposure in the right marketing channels improves your authority and credibility, increasing your trustworthiness for prospective patients.
Up to date practices
Staying up-to-date with current marketing practices and techniques for social, digital media and SEO marketing is a must. With the help of a marketing agency, you won’t have to worry about changes in Google’s algorithm, having non-mobile friendly pages or not knowing enough about what practices still work and not. Engaging the services of a team of experts means you can count on them to use effective practices, methods, and techniques to get you the best leads and results.
Social media now makes it easy to reach out to past and present patients. It also helps spread positive messages that embrace recovery to future ones while a blog makes for a very good channel to build your brand’s credibility on. Running a treatment center is all about trust, more than anything. A marketing firm knows just that. With years of experience and expertise, they can identify and correct weak points in your marketing efforts while providing you with a long-term strategy for better ROI.
Managing a rehabilitation center is already a full-time job. By asking us for help, you and your staff can dedicate more time to grow your business, improve your programs and talk to your patients. Contact us today for more details.